Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. purpose of content marketing is to help the company to create sustainable brand loyalty and provide valuable information to consumers, as well as create willingness to purchase products from the company in the future. This relatively new form of marketing usually does not involve direct sales. Instead, it builds trust and rapport with the audience. Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online.
It is often used by businesses in order to. When businesses pursue content marketing, the main focus should be the needs of the prospect or customer. Once a business has identified the customer's need, information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc. Most of these formats belong to the digital channel. Businesses focused on expanding their reach to more customers will want to pay attention to the increase in volume of visitors, as well as the quality of those interactions.
- Attract attention and generate leads.
- Expand their customer base.
- Generate or Increase online sales.
- Engage an online community of users